I grew up with my grandfather's ideals.
He was a civil servant, so he was very socially minded. He wanted me to grow up to do good, not just to do well, and was my first teacher. He grew up during the freedom movement in India. Being part of the process of nation building and reducing inequality was something very dear to his heart.
I used to work with women in the informal economy. That’s when I realized that early childhood care and education are really important.
All the women I worked with agreed that it was vital to give their children good opportunities. But there were not a lot of scalable models that had been set up so far.
The problem of inequality begins early.
In India, more than half of children start first grade without knowing a single letter or number. 85% of brain development actually happens before the age of six. That’s why if you don't teach children by that age, it becomes harder to do so later in life. Our goal is to prepare 35 million children in India for school by the age of six.
Technology must be part of any scalable solution.
In India, 70% of households, even low-income households, now have smartphones. And that number is growing. When we started Rocket, we asked parents and teachers, "What apps do you use regularly?" We found that there are three or four apps that are on every phone: YouTube, WhatsApp, Google, and sometimes Facebook. That's why we've come to WhatsApp and YouTube with our content.
We wanted to meet parents where they were.
Parents and teachers use WhatsApp groups to communicate, and all we need is our number to be added to those groups. We didn't want to force them to download something new. The memory on their devices is small and most of them are first-time digital users. For these reasons, it made sense not to make them download, learn and use a new application.
We started out during COVID, and that helped us reach a lot of parents.
It was an interesting time when parents had to be the first teachers of their children. Schools and daycare centers were closed during the nationwide lockdown. So technology was the only way to reach parents. They really needed our product at that time because their kids were home and they weren't learning.
There are 35 million children in India in the age group we're trying to serve.
No nonprofit or for-profit organization can serve all of these children. There are also more than a million government-funded daycare centers across the country. That's why we wanted to work with our government to scale our program.